Sole Traders, Co-Partnerships, and Associations can register their business name with the Register of Deeds office by filing a Registration of Firm Names document (PDF).
For more information on starting up a small business, please contact these small business experts:
Small Business Development Center
UWRF College of Business and Economics
401 S Winter Street
River Falls, WI 54022
Wisconsin Business AnswerLine
Get practical answers about starting a Wisconsin business. The Wisconsin Business AnswerLine can help with training and ongoing business issues including licensing, permits, and environmental issues.